There were 90 million users in North America, compared to 72 million in Europe and 87 in the rest of the world. In fact, up until Q3 2020, the majority of Snapchat users were from North America. This is thanks to record growth in the number of Snapchat users outside of North America and Europe. Incidentally, this is also the fastest year-over-year growth rate the social media app has registered in over a year. That’s a 22 percent year-over-year increase from the 218 million it had the previous year (Snap Inc., 2021). Snapchat currently has 265 million daily active users worldwide.
So, let’s dive into the top 10 Snapchat statistics that you need to know about in 2019. These Snapchat statistics will help you understand where Snapchat currently stands and how profitable it could be for your business. With the potential to reach out to younger audiences, Snapchat is a great platform if your target market consists of millennials and Gen Z’ers. This enables users to share photos and videos that last a short time before they disappear forever- leaving no history that can come back to embarrass them later.Īnd it wasn’t long before Snapchat caught the attention of brands and marketers. The interactions are temporary, and not stored anywhere, much like real life. When it comes to communication style, Snapchat mirrors how people interact with each other face-to-face. The app allows you to share multimedia messages that will “self-destruct” in up to 10 seconds. Snapchat is an image and video messaging app, which was developed by Evan Spiegel, Bobby Murphy, and Reggie Brown in 2011. You could say Snapchat had Stories before it was cool. Notably, Snapchat had Stories before Instagram and Facebook. Snapchat has been a real pioneer in bringing augmented reality to its users through filters and interactive lenses. Part of this success can be linked to Snapchat having something new to offer to its users.
Snapchat was quick to rise to fame, especially among the younger generation. Where the norm was to have platforms where everything is saved and stored for later, Snapchat had something else in mind. If you believe a crime has been committed, contact police on 101.In the age of timelines and permanence, Snapchat offers a fresh and unique way of interacting with others. You can also stay safe by not sharing your username publicly and not adding people you do not know. Snapchat said it recommends users do not change the default ‘Friends Only’ settings and keep their privacy settings restricted. Given that this Lens launched mid last week, the majority of Snapchatters do not currently see this Lens in their carousel.’ ‘The Lens carousel is dynamic for every user, continuously changing based on Lens relevancy, engagement, recency, and more. ‘We evolve these based on feedback from our community and we continue to take a strong stance on abusive behaviour on our platform. In a statement, a Snap spokesperson: ‘We regularly experiment with new technologies and features as part of our mission to empower self-expression. All images of sexual abuse are reported to police, including the Child Exploitation and Online Protection Command (CEOP) in the UK, a Snapchat spokesperson confirmed.Ī technology called PhotoDNA is also used to help the platform detect and report images of child abuse.